Moderating 101: Practical Knowledge for Planning and Conducting Research

Moderating 101 is a four day workshop for individuals interested in learning more about moderating one on one interviews, focus groups and other forms of qualitative research.

The workshop is written for those with some marketing experience and an interest in becoming an independent moderator. It encompasses the basics of qualitative research as well as discussing the concept and practice of “Respondent Oriented Interview” or “ROI”.

Moderating 101 has been created by Christopher Nelson, an experienced moderator with over twenty-five years of moderating experience and who has completed over one thousand five hundred research projects.

Moderating 101 is based on the concept of “Respondent Oriented Interviews”… creating an environment for the respondent to talk openly and honestly… where the respondent feels like the expert… providing for greater in-depth learning of the issue or topic being discussed.